THROUGH THE AGES

Whether it’s the implication of holistic mine-site solutions in the Stone Age, equipment health management in the Middle Ages, speed and cost savings in the Wild West, or flexible payment options in the 1950s, every scenario provides an opportunity to present a unique selling proposition.

Overall, the primary message that “there’s never a better time than now” to sign up for a CVA, gives viewers a sense of urgency. Then, the final voice-over tag speaks to the wide range of options, stating that CVAs are “flexible plans like never before.”