WORKSITES MOST WANTED

CHARACTER CAMPAIGN

Every day, CAT machines are subject to wear and tear, contamination, and ultimately costly downtime. Caterpillar wanted a way to show they offer solutions to help keep their equipment running strong, even in the worst settings. The goal was to increase engagement with CAT equipment owners and drive traffic to dealers. Leading them to partner with Simantel to do just that – characterizing the worksites “Most Wanted” criminals. This became an award-winning campaign.